loader image

News, Updates , Articles & Blogs

Make Sure You're In the Loop! Get All the Latest News and updates by accessing Truman's News.

The Key to Successful Book Marketing Is Making Genuine Connections

Reading Time: 2 minutes

Want to know the key to successful book marketing for self-published authors? A strong understanding and connection to your readers.

It’s surprising how many authors start marketing their books without knowing who they are writing them for . If you’re writing fiction, this is particularly important because there are subgenres and tropes that can make or break your book. You want to ensure you are reaching out to the correct people and not wasting your time in places your readers don’t visit often.  

Even worse, I’ve spoken to authors who don’t know their genre or have written for a genre that doesn’t exist! That’s like trying to sell your book to thin air- those readers don’t exist! 

Let me say this as clearly as I can. 

If you’re wondering why your book isn’t selling, I can tell you that you are probably marketing to the wrong readers without even knowing what your book is about. People will not purchase something they don’t feel connected to. 

Connecting with your readers, otherwise known as reader engagement, gives you longevity and should be the driver for all of your book marketing. That is if your goal is to determine how to sell books along the way.

Finding your perfect reader market and building those connections will take some trial and error, but it will be worth it! Remember, “marketing is first and foremost about connecting.” 

Get creative, and put yourself out there!

Resources and Free Downloads

How Can I Sell More Books

Quarterly Amazon Planner

Check out our Podcast

Check Out ALLi’s Self-Publishing News

7 Of The Best Book Marketing Strategies: Great Advice from Neil Patel

Promoting a New Book: 5 Book Marketing Strategies all Authors Need to Try

How to Create An Effective Website

Book Marketing and Publicity: Why Writers Conferences are Crucial to your Author Success

Source link

Related Articles

truman publishing company



We built Truman’s News to keep you informed and entertained about everything that is happening.


Truman Publishing Company

Truman Publishing Company has a wide range of services that can meet your needs, whether you're looking to publish a book for the first time or you're an experienced author wanting to take your next project to the next level

Click Here