What is an Imprint? A Division of a Larger Publisher

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An imprint is the brand or trade name of a press that is owned by a larger publisher, which often publishes books that target specific niches and reading demographics. For example, Penguin Random House is a massive publishing company with many smaller imprints, like Alfred A. Knopf, Penguin Classics, Everyman’s Library, and Doubleday. Most imprints […]

Magic Bullet or Waste of Time?

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If you’re a self-publishing author, you’ve probably come across Amazon ads for authors before. Previously known as Amazon Marketing Services (AMS) and recently rebranded as Amazon Advertising, it’s a tool for writers to promote their books directly on Amazon’s website. Is this the magic marketing bullet you’ve been missing, or is it a waste of […]

Creating Smarter Ads for Your Book Promotion on Amazon

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Reading Time: 5 minutesEver since Amazon has opened up their ads to everyone, we’ve seen a flood of authors start up ad campaigns and, sadly, most of them fail. Book promotion on Amazon is important, but it’s more important to do things right, otherwise you’re just losing money and getting discouraged. There are a lot […]

What is a Haiku? Japan’s Beloved Poetry Format, Explained

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A haiku is a traditional Japanese poem that captures emotional responses evoked by nature. The most common haiku format is a three-line poem with a 5-7-5 syllable structure and no rhyme requirements. With its simplicity and concision, haiku poetry has endured the test of time, crossed language and cultural barriers, and is, to this day, […]

The Key to Successful Book Marketing Is Making Genuine Connections

Learn to Build Connections With Your Readers

Reading Time: 2 minutes Want to know the key to successful book marketing for self-published authors? A strong understanding and connection to your readers. It’s surprising how many authors start marketing their books without knowing who they are writing them for. If you’re writing fiction, this is particularly important because there are subgenres and tropes […]

How to Research Your Market: An Author’s Guide [Checklist]

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Understanding the people who might buy your book is one of publishing’s most critical skills. But until our mind-reading device arrives in the mail, the next best thing is… Reedsy’s Market Research Checklist for Authors. Download: Market research checklist Based on tried-and-tested methods used by indie authors and publishers, the steps outlined in this checklist […]

Reader Centric August Observances to Bolster Your Author Branding

What do you have planned for Read a Romance Month

Reading Time: 2 minutes I thought I would give you a head start on some August Observances that feature reader and book-centric themes to support your author branding and content ideas! You can use these holidays as inspiration for your newsletter, blog, or social media posts. As always, your posts should encourage your fans and […]

How to Write a Self-Help Book (That Actually Helps People)

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You’ve overcome an obstacle or problem and learned some important life lessons — now you want to write a self-help book and share your experience and wisdom with other people. You’re ready to give them the tools they need to grow and improve their lives.  This post walks you through the whole process, sharing some […]

How to Hire the Right Book Marketing Company: A Podcast for Authors

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Reading Time: 2 minutes Hiring a book marketing company is a terrific idea and can be money well spent – that’s why we dedicated this podcast for authors to helping you sort through your options. But first you have to know what you want, and how to get it. We take a deep dive into […]

Book Promotion on Amazon that Can Be Done for Free

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Every author considering self-publishing their book needs to know how to use free marketing tools for book promotion on Amazon. Yes, free! Amazon isn’t just this monstrous platform for simply buying and selling goods. It packs a solid punch when it comes to marketing and promotion tools that really work, and we’ve been saying this […]