ALLi director Orna Ross runs small-group, private  monthly workshops for authors and poets for  her Publishing for Profit patrons on Patreon (£25 per month + tax for this and other planning tools and resources).

Read below for further details about this month’s workshop or register on Patreon. You will receive your access details and downloads the day before the workshop.

Orna Ross runs a Planning for Profit program for authors and poets

Yes, it’s that time of year again. The season when festivals and commercial pressure combine to ensure that more than 80% of books sold each year sell in these last few months.

Whether you call it the holiday season, the Q4 shopathon, or the big book Christmas bonanza, it makes sense for you to make the most of it. That’s what we’ll be planning out in this month’s live zoom workshop.

First, we’ll tap the experience of the hive mind to mine some good ideas, then we’ll look into the specifics of your marketing, your readers, your genre and your niche. Workbook exercises will empower you to plan three initiatives to sell more books this season.

And if the thought of all that commercial activity around Black Friday, Christmas, and January sales gets your resistance rearing up, we will explore that too.

You’ll do the planning work, there and then, and will have plenty of chances to have your questions answered in this live interactive workshop. At the end of the minutes, you will leave with your holiday marketing plan complete and a checklist of exactly what you need to do to have your best bookselling season ever.

Click the button below to register as a patron on Patreon. This allows you to join the workshop, and access the other monthly benefits. You can unsubscribe after a single workshop or whenever you want. Or you can take an annual membership for a discount, if that suits you better.

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